The Relationship among Community Social Capital, Perceived Value and Community Loyalty
نویسندگان
چکیده
The research focus on the relationship among community social capital, perceived value and loyalty with taking alumni as an object. partial least squares structural equation modeling (PLS-SEM) is to adopted analyze data by using SmartPLS 3.2.9. results show that capital has contribution informational value, significantly affect loyalty, while insignificant impact loyalty.
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ژورنال
عنوان ژورنال: Academic journal of humanities & social sciences
سال: 2022
ISSN: ['2616-5783']
DOI: https://doi.org/10.25236/ajhss.2022.051620